August 23, 2015

What's your Fiber Footprint?

Now-a-days we are bombarded with messages encouraging us to lower our carbon footprint! But believe-it-or-not, that isn’t the only footprint to be worried about. All of your actions have an impact on the environment. Every time you buy a new t-shirt, (or new bedding) you leave a FIBER FOOTPRINT. This evaluation takes into account where the cotton is grown, where it is manufactured, how much water and energy was required, chemicals and transportation. Magnolia Organics decreases their water footprint by using less-intensive irrigation practices. Water is also sustained during the production of Magnolia Organics’ sheets because no toxic pesticides, insecticides or fertilizers are used during the growing process. Thus, water is not wasted diluting toxic concentrations of chemicals.

Magnolia Organics also scores extremely well in the carbon and land footprint categories. Each step of the entire production and manufacturing process occurs within miles of each other, lessening the carbon released during transportation. Our 100% organic cotton is grown in healthy soil that is prepared through crop rotation. This retains moisture in the soil and fosters healthy and sustainable cropland. Once the cotton is ready to harvest, natural defoilation from freezing temperatures and water management is utilized. This has a smaller carbon footprint than conventional practices which induce harvestation with toxic chemicals and waste finite fossil fuels with aerial spraying of insecticides and intensive irrigation. 

Compare the footprint of conventional cotton to that of organic cotton and make an informed decision the next time you buy!